Email Marketing

On any given day, most of our email inboxes are flooded with a barrage of automated emails that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading, or unsubscribing altogether. But every now and then, we get a email that’s so relevant, not only do we read it, but we click and engage. We feel that the added edge comes from Personalization, Relevant address, Timing, Creditable sender and Appropriate Call to Action.

We increase your brand awareness by taking you communication and commercial messages to relevant and targeted inboxes based on industry, geography, designation, profile, gender and turnover.

Why is Email Marketing Is Important?

The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI).

According to research, approximately 61 percent of email subscribers would like to receive promotional marketing emails every week and about 83 percent of customers spend more on a brand from which they’ve received web email marketing communications. Marketers also reported receiving an impressive 3,800 percent ROI or $38 for every dollar invested in an email marketing campaign.

Evidently, online email marketing presents an incredible opportunity to reach targeted customers and generate revenue growth. If you haven’t started your email marketing planning, now’s the time to consult with an email marketing specialist and sketch out how to move your business forward.

The Importance of Email Marketing

Many marketers wonder why email marketing is important when social media platforms are so widely available and social media visitors have grown exponentially over time. But here’s the thing: People still go to their emails to find special deals from the brands they are interested in. In fact, 44 percent of users check their emails for brand promotions, whereas only four percent go to social media platforms for ad campaign details.

That is just the tip of the iceberg. With the plethora of opportunities that web email marketing offers, you are closer to driving more conversions for your business.

Failure to understand what is email marketing and how to maximize email campaigns for B2B and B2C transactions can result in uncoordinated promotion strategies, low customer volume and significant business decline.

Don’t let this be the case for your brand. Capitalize on conversion-focused email marketing services from the best email marketing companies and get smart with your digital marketing spending and online promotions.

Thrive Internet Marketing Agency offers a diverse range of email marketing services designed to fit your brand needs, financial capabilities and ideal market segments. Schedule a consultation with our email marketing agency and let’s discuss the importance of services in achieving your goals.

Build Customer Loyalty

Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.

Expand Your Business Reach

Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.

Connect With Different Audiences

Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.

Save Time and Effort

Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Targeted email marketing allow you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign optimization, the best email marketing companies can assist you.

Test Email Campaigns and Drive Strong Results

Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.

Track Your Analytics

Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them to valuable applications to better reach your audiences.

Our Partners in Reach

Why Choose Bizvin

BizVin is India’s largest B2B activation union of industry bodies like FISME, IESA, Maratha Chambers, Karnataka Chambers, and about 70 other industrial bodies and privately held organizations in B2B, government, and Startup domains. We also run India’s largest SME business-focused news-wire service called KNN which is funded by GIZ (German Development Corporation). We run an Incubation center for Intellectual property rights and a very successful Entrepreneur Nurturing Cell with over seventeen thousand members.

FAQs

What is email marketing?

Email marketing is a digital marketing strategy that involves sending commercial messages, typically to a group of people, using email. These messages may include promotional content, product updates, newsletters, and more.

Why is email marketing important for businesses?

Email marketing is important for businesses because it provides a direct and cost-effective way to communicate with customers and prospects. It helps build brand awareness, drive engagement, nurture leads, and generate sales.

How can email marketing benefit my business?

Email marketing can benefit your business in several ways, including:

Increasing brand awareness
Driving website traffic
Generating leads and sales
Building customer loyalty
Nurturing customer relationships
Providing valuable insights through analytics

What are the best practices for effective email marketing?

Effective email marketing requires following best practices such as:

Building a permission-based email list
Personalizing your email content
Segmenting your audience for targeted communication
Creating mobile-friendly email designs
Testing and optimizing your email campaigns
Complying with email marketing regulations (e.g., GDPR, CAN-SPAM)

How often should I send emails to my subscribers?

The frequency of your email campaigns depends on your audience, your industry, and the type of content you’re sending. Generally, it’s recommended to maintain a consistent schedule without overwhelming subscribers. Testing different frequencies can help determine what works best for your audience.

What is the average open rate and click-through rate for email campaigns?

Average open rates and click-through rates vary by industry and can be influenced by factors such as the quality of your email list and the relevance of your content. As of recent data, average open rates range from 15% to 25%, while average click-through rates range from 2% to 5%.

How can I measure the success of my email marketing campaigns?

You can measure the success of your email marketing campaigns by tracking key metrics such as:

Open rate: The percentage of recipients who opened your email.
Click-through rate (CTR): The percentage of recipients who clicked on a link in your email.
Conversion rate: The percentage of recipients who completed a desired action (e.g., making a purchase) after clicking on a link in your email.
Bounce rate: The percentage of emails that were not delivered successfully.
Unsubscribe rate: The percentage of recipients who opted out of receiving further emails from you.

How can I improve the deliverability of my email campaigns?

To improve the deliverability of your email campaigns, you can:

Use a reputable email service provider (ESP) with good deliverability rates.
Keep your email list clean by regularly removing inactive or invalid email addresses.
Avoid using spammy subject lines and content.
Authenticate your emails with SPF, DKIM, and DMARC.
Monitor your sender reputation and address any issues promptly.

Bizvin, India's largest B2B Marketing Consortium

# 3938 Braemar Place, North Vancouver BC. Canada V7N 4M8
+1 604-726-8483

303-305, Gulmohar Commercial Complex, Gulmohar Park, New Delhi -110049 India

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